EuroParliament Tv vs. YouTube (15 days left to the Euroelections June 2009)

Official vs.unofficial partnership with the EU institutions

Source : EurActiv [edited]

Please see the EuroElections add here : http://www.europarltv.europa.eu/YourVoice.aspx?action=view&PackageId=3aa717a9-86c7-48b6-af0d-3046a364b605

Online broadcaster YouTube and TV channel Euronews launched a new broadcasting service to “connect voters and candidates” ahead of next month’s European elections. ‘Questions for Europe’ is not the first time YouTube has hosted political messages. The White House, Queen Elizabeth II and 10 Downing Street all have official channels on the site, while YouTube has worked in partnership with local broadcasters for elections in Spain, Poland, Israel and New Zealand.

The ‘Questions for Europe’ projectexternal seeks to encourage candidates, constituents and experts “to engage in a dialogue through online video”. The project, which becomes active for the public later this week, primarily relies on user-generated content, inviting citizens to submit questions to candidate MEPs by uploading videos to a dedicated channel on YouTube, a popular online video community owned by US giant Google.

Euronews will broadcast a selection of the questions – and MEPs, think-tank representatives and other Brussels commentators’ answers to them – at the end of its half-hourly news bulletins, which reach 256 million households in 144 countries.

Echoes of MyBarackObama.com

The European Parliament and the EU executive already have their own YouTube channels, but Questions for Europe’s backers stressed that the new initiative was completely independent from the EU institutions’ preparations for the elections. “There is no official partnership with the EU institutions,” said Echikson, and “there is no official partnership with the candidates or political parties either,” added Euronews managing director and board member Michael Peters.

Asked what the motivation behind the project was, Echikson said “we remembered the Obama ‘Yes we can’ phenomenon, and thought, ‘Can we do this in Europe?’” “It’s too early to say whether this will take off like ‘Yes we can’. It’s an experiment. It’s something new,” he added. “The glossiest veneer isn’t always the most authentic in politics,” added Aaron Ferstman, director of political communications at YouTube. “Raw can be better sometimes, which is where YouTube comes in.”

‘Not a marketing exercise’

Refuting suggestions that the whole enterprise was simply a marketing exercise for all concerned, Peters said the project was “about giving concrete, professional answers to individual questions”. “It’s a question of educating people. We are trying to be a bit of a Wikipedia on the EU elections,” Peters said. “It’s about putting intelligent user-generated content on air.” “It’s also about having the right questions available at the right time when we’re interviewing MEPs. It’s not a question of using our partnership with YouTube in a marketing way,” he insisted.

Some observers present at yesterday’s launch suggested that the channel could become a Eurosceptic hub, as most public contributions to such initiatives tended to be anti-EU. “We’re not afraid of it becoming a Eurosceptic channel. We know that it will be mainly Eurosceptic, and we’re waiting for that. We need all points of view for it to be credible,” insisted Euronews’ Peters. “Please Eurosceptics, come to us,” he urged.

Positions:

“The upcoming European election will captivate European citizens and generate discussions from Portugal to Poland. Our news, online content, and soon YouTube videos in Euronews broadcasts all fuel impassioned political conversations,” said Michael Peters, managing director and a member of the board at Euronews.

“The Euronews-YouTube channel enables a global audience to delve into politics in a way that simply was not possible during the last [European] Parliamentary election,” said YouTube’s director of political communications, Aaron Ferstman. “In conjunction with Euronews, a leader in both television broadcasting and editorial programming, we are for the first time enabling voters from around the European Union to ask their potential future member of parliament a question in video form and hear the answer,” Ferstman continued. “One of the things that works most successfully for politicians is to upload frequently and be engaged,” he said. “YouTube can raise awareness of the EU elections. Many people don’t even know when the elections are, but everyone recognises the YouTube logo.”